Go Inexperienced: icebreakers’s Moral Initiatives for a Higher World

icebreaker’s Transparency Report is greater than 100 pages lengthy, describing intimately all of the levels of manufacturing for its clothes. These particulars embrace gross sales figures, the outcomes of the assorted audits icebreaker has undergone, its successes and failures, and even its future targets.

Not surprisingly, icebreaker’s Transparency Report has brought about a small revolution within the trade. 

The Merino wool consultants have launched their 2018 and 2019 studies, following their 2017 report. The model was additionally the primary within the trade to signal long-term contracts with its sheep farmers. For over a decade, icebreaker has been dedicated to offering their farmers with the monetary safety to put money into new gear and supply most consolation for his or her animals.

This was solely icebreaker’s first step in the direction of incorporating many different inexperienced initiatives. 

icebreaker is on a mission to supply materials which are fully freed from plastic and artificial fibres by 2023, so you’ll be able to take part on the inexperienced motion. The identical goes for its packaging: in lower than 2 years, you’ll obtain your icebreaker garments in a totally plastic-free parcel.

Moral practices

icebreaker has lengthy been on the forefront of the trade by setting requirements for moral practices. For instance, years in the past icebreaker banned the strategy of mulesing, a apply now unlawful in New Zealand, which consists of preventively chopping the pure folds of Merino sheep’s pores and skin to keep away from doable larval contamination.

The model additionally ensures that its manufacturing services are truthful, protected, and non-discriminatory work environments. 

Pure Clothes

Presently, quite a lot of icebreaker clothes designs are seamless, comprised of renewable fibres, and colored with plant-based dyes. 

The model has additionally studied the environmental impression of manufacturing clothes made completely of Merino wool. Realizing the implications of its manufacturing permits icebreaker to take initiatives to reduce carbon emissions.


As with its sheep farmers, icebreaker maintains a direct relationship with all actors concerned within the manufacturing of the their clothes – from the uncooked materials all the best way to the ultimate product. Such shut collaboration permits the model to supervise all levels of manufacturing to be able to make adjustments that assist reduce its carbon footprint. 

Increasingly more, customers are curious about the place the garments they purchase, the meals they eat, and the products round them come from. Whereas labels and certifications assist to information the eco-conscious, few manufacturers can boast the identical transparency as icebreaker. By selecting to put on Merino clothes, you’re not solely selecting to go pure, you’re additionally encouraging the trade to embrace extra eco-friendly and moral practices.

We assist manufacturers which are dedicated to revolutionizing the best way issues are accomplished, however let’s not neglect that we’re additionally customers – and customers are the true brokers of change. It’s as much as us to make the proper selections, the inexperienced selections.