Nature is Ready

60 years of shut collaboration with nature has motivated Fjällräven to maintain discovering new methods of growing useful, sturdy, and timeless merchandise. Fjällräven’s core worth of sustainability is current in each design, motion, and initiative undertaken by the corporate. Sustainability additionally fuels the model’s fixed want to encourage extra folks to find and benefit from the outside, thereby contributing to extra widespread curiosity in nature and its safety.

In 1960, Fjällräven’s founder Åke Nordin created the ultra-strong however light-weight backpack Lätt at a time when most backpacks had been cumbersome, uncomfortable, and never doing a very good job of supporting one’s trekking expertise. Whether or not you’re trekking by way of the foothills within the south or the mighty valleys within the north, your garments and tools ought to be the very last thing in your thoughts. They’re there to help your expertise, not outline it – that’s in the end nature’s job.

With the Lätt backpack got here not solely a extra snug manner of trekking, but in addition a cause for extra folks to think about trekking as an outside exercise that they may get pleasure from. The concept of making merchandise that make nature accessible to extra folks caught, and it’s what drives improvement at Fjällräven to at the present time.

Trekking actions in hotter climate want ventilating, light-weight, quick-drying, packable garments and tools. Fjällräven makes use of G-1000 Air Stretch and G-1000 Lite Eco (each constructed from tightly woven recycled polyester and natural cotton) that provide versatile performance on path after path.

G-1000 is Fjällräven’s personal hardwearing and versatile material, a well-proven outside traditional that makes positive you’re nicely ready for any kind of journey. It’s each rugged and versatile, and has an especially snug really feel – the extra you put on it, the higher it will get. As with all G-1000 merchandise, they’re simple to change with Greenland Wax. For extra water-repellency, apply wax. For extra airflow, wash the wax out.

Wherever you find yourself trekking, Fjällräven is assured that their garments and tools will be capable of contribute to numerous nice recollections – this summer time and for a lot of summers to come back. See you on the market.